Strategic Planning for Patient Recruitment

Strategic planning for Patient Recruitment &Retention

Introduction

1. There is growing trend for the implementation of robust subject recruitment and retention initiatives in research studies.

2. Patient recruitment is a key determinant of success of strategic planning of clinical trials.

3. Data suggest that study timelines have potentially doubled beyond planned enrollment periods due to low recruitment rates. A focused strategic planning initiative helps in overall achievement of the desired clinical trial objectives.

4. Scope of factors that affect recruitment to clinical trials suggests a fundamental need for more inclusive and proactive approaches that extend beyond common study-specific strategies.

5. Rather than focusing on specific recruitment activities and tools, stakeholders would benefit from a strategic framework to guide a comprehensive recruitment plan for their clinical trial. To ensure better execution and efficiency, organizations often collaborate with experts in Global Clinical Operations who specialize in managing patient recruitment and retention strategies.